What is Audience Segmentation?
Audience Segmentation is the process of dividing your target audience into smaller groups based on demographics, behaviors, and interests. This helps advertisers deliver highly relevant ads to each segment, improving engagement and conversion rates.
How It Helps?
Deliver personalized ads that resonate with each audience segment
Tailor your messaging to each group, improving conversion rates
Serve relevant ads that align with users’ interests and behaviors
Avoid wasted ad spend by focusing on high-potential audience segments